Privacy Policy
Last updated: July 22, 2026
At Ethical Shields AI, protecting data isn't an add-on — it's part of what we do. Here we explain, in plain language, what information we collect through this site, what we use it for, and how you can stay in control of it.
Who we are
Ethical Shields AI is an independent business and financial consultancy powered by artificial intelligence, operating since 1998. This site is an informational and commercial-contact tool. For anything related to your data, you can reach us at info@ethicalshields.ai.
What data we collect
We only collect the data you choose to share through our forms:
- Strategic assessment form: name, email, phone (optional), country, city (optional), organization or company, area of interest, and any message you write to us.
- Operational maturity assessment: name, company, email, and the answers you select in the test (used to calculate your maturity level and return a result with recommendations).
We do not request sensitive data (health, ideology, detailed financial data, etc.) through this site. Please do not include such data in the message field.
What we use your data for
- Responding to your request and getting in touch with you.
- Sending you the result of your diagnosis or assessment and the related recommendations.
- Following up commercially on the services or products you're interested in.
We do not use your data for third-party advertising, we do not sell it, and we do not share it for commercial purposes.
How your data is processed and stored
This site has no database of its own. Form submissions are handled through Netlify Forms, the service provided by our hosting provider (Netlify), which securely stores submissions and notifies us by email. If you contact us via WhatsApp or email, that conversation is handled on the corresponding platforms (Meta/WhatsApp and your email provider).
Cookies and analytics
The site works without advertising or tracking cookies. We load fonts from Google Fonts so the site displays correctly. We may use aggregated, anonymous analytics (for example, Google Analytics 4) to understand in a general way how the site is used and to improve it; these metrics do not identify you personally.
How long we keep your data
We keep your data for as long as needed to handle your request and follow up commercially. If we don't end up establishing a relationship, we delete the information once it is no longer needed. You can ask us to delete it at any time.
Your rights
At any time and free of charge, you can ask us to:
- See what data of yours we hold.
- Correct inaccurate or outdated data.
- Delete your data from our records.
- Withdraw your consent for future contact.
To exercise any of these rights, write to us at info@ethicalshields.ai and we'll handle your request as soon as possible.
Third parties we work with
- Netlify — site hosting and form handling.
- Google — fonts (Google Fonts) and, when active, anonymous analytics (Analytics).
- Meta / WhatsApp — when you choose to contact us through that channel.
Each of these providers has its own privacy policy.
Changes to this policy
We may update this policy to reflect site improvements or legal changes. The "last updated" date at the top indicates the current version.